2GB full page advertisement in Sydney Morning Herald

A full page advertisement from a 1954 newspaper for radio station 2GB
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Title:
2GB full page advertisement in Sydney Morning Herald
NFSA ID
446197
Year
1954
Access fees

This illustrated program guide encapsulates the range of content broadcast during ‘the golden age of radio’.

Scripted series dominate, time slots are shorter, and evenings are promoted as prime-time broadcasting.

Within 10 years, scripted programming shifted to television, radio reoriented to music, talk and sport, and drive-time was born with listeners tuning in during the morning and afternoon commute.

 

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