Coca-Cola ad for the Beijing Olympics Featuring Archie Roach

In 2008, Archie Roach performed a song for an animated advertisement for Coca-Cola, a sponsor of the 2008 Beijing Olympic Games. 

This is a strange soft drink ad that has animated birds collecting plastic straws to create a nest that resembles the Beijing National Stadium – officially the National Stadium, but also known as the 'Bird's Nest'.

The song performed by Archie is endearing and the animated birds are cute. The ad makes sense if it is viewed as a memorable attempt to link sponsor Coca-Cola with the Beijing Olympics in the minds of viewers.

Notes by Beth Taylor and Adam Blackshaw