A couple drives through banana country on the coastal border of Queensland and New South Wales. Their car pulls up at a banana plantation where they alight and meet with the owner. A voice-over explains the growing and harvesting process. A plastic bag covers a large bunch of bananas, and the plantation owner cuts down the tree to harvest the bunch as the couple watch. The bananas are then secured to a wire flying fox and travel by wire to the packing shed. A row of packers strip off the individual fruit and put them into boxes. The couple stand in front of their Holden in the background. The tour ends with the Holden travelling through the country gravel roads as the voice-over reiterates Holden’s economy, dependability and suitability to Australia’s roads and family needs. The narration concludes with the slogan 'Holden, Australia’s own car’.

This television advertisement for General Motors Holden emphasises the Holden sedan’s suitability to the needs of the family.

A family of six walk out of their house to the car. One of the sons helps his father pack the luggage into the boot as a voice-over narrator describes the spacious interior of the car, which can seat six people.

The family, now in a studio, are seated in a car with no exterior body and appear to travel on air, through clouds. The carriage rocks gently from side to side to simulate movement on the roads.

The narrator emphasises interior features including the wide seats, increased leg room, soft foam padding and seat springs. The narrator reminds the viewer of the car’s style, comfort and value for money before the Holden slogan appears on the screen – 'Australia’s Own Car’.

Summary by Poppy de Souza

This ad targets a female audience, emphasising the car’s comfort and style as well as power.

A woman lies on a beach, dreamily relaxing under her hat. A Holden HR sedan is parked on the sand nearby. The woman runs to the car, which is filmed from different angles to show off its new exterior and interior design. A male voice-over announces that 'the time is now and the car is Holden’. The woman drives the car along the beach, stopping to pick up a man at a bus stop on the sand. 'Turbo-smooth Holden’ appears on screen after the narrator concludes that 'you only have to drive it once to discover nothing else will do’. Wistful music accompanies the advertisement.

The ad features a montage of Australian outdoor scenes including the beach, sporting events (yachting, golf, cricket and football), the Australian flag and native fauna. These are intercut with 1970s Holden models. The advertisement employs a jingle sung by a chanting crowd ('we love football, meat pies, kangaroos and Holden cars’) and the voice-over is spoken by Ken Sparkes.

This black-and-white television advertisement for the Holden HQ Kingswood sedan begins with a stationary sedan positioned against a waterfall. The camera frames the car from a number of angles then a song starts as the car drives along dark roads. A couple holding an umbrella walk towards the car as 'Holden The Great Way to Move’ appears on screen.

This advertisement for the Holden Monaro HK begins on the racetrack amongst sleek sports cars, champion drivers (including Norm Beechey) and adoring female fans. A sequence of still images of foreign sports cars and sophisticated young consumers enjoying leisure activities sets up the demand for a car which looks and handles like a foreign sports car, but comes at a cheaper price. Over shots of headlights on a road at night, the voice-over states that such a car has not been available until now but the advertisement ends without revealing more.

This is a vox pop style interview with Hawthorn winger John Fisher about his Holden. 'Fish’ is interviewed by TV sports commentator Tony Charlton in a parking lot outside an AFL venue prior to a game.

Summary by Poppy De Souza

By the 1960s, Holden had added theme music and jingles to the devices used to make their brand memorable.

In this clip, a man walks out of a house and gets into his 1966 Holden HR sedan. We see a pack of galloping horses as the narrator describes the 'thundering power’ of the HR’s 145 horsepower engine, new acceleration and twin carburettors. The car climbs a steep, winding country road and the jingle 'Holden’s got more horses’ plays over the soundtrack. The narrator concludes that 'you only have to drive it once to discover nothing else will do’.

This clip shows a father standing next to his Holden in the parking lot outside an AFL match. He has brought his sons to watch Collingwood play. The man is interviewed about his Holden station sedan. The interviewer then asks one of the boys whether his favourite car is a Holden. The segment concludes with the family walking towards the entrance as a voice-over says 'Holden for you in ’62’.

This advertisement for the 1969 Holden HT Kingswood sedan features voice-over narration and an accompanying jingle about the 'new generation Holden’. It begins and ends with typical scenes of friends at the beach. The Kingswood drives through bushland to a river then over gravel roads to the beach. At the close of the ad, the narrator urges viewers to 'join the new generation – see your Holden dealer’.

This advertisement opens with a row of Holden cars, soon to be loaded by crane onto ship. As the narrator lists the Asia-Pacific territories that Holden has been exported to, we see footage of Hong Kong’s harbour, a Holden showroom in Singapore, city streets outside a Hindu temple, and a Holden next to a Fiji Airways plane. A world map marks every country to which Holdens are exported. The narrator describes the development of left-hand drive units for Greece, Iran, Iraq and New Caledonia. The accompanying footage shows a woman getting into and driving a left-hand drive vehicle. At the GMH proving ground at Lang Lang in Victoria, export cars are tested. The narrator concludes by saying that this testing and expert craftsmanship have made Holden 'a showpiece among Australian exports’ and given new meaning to the phrase 'made in Australia’.

This advertisement begins on a building site with a man loading a sheet of plywood onto the back of the new Holden utility. A voice-over describes purchasing the new ute as a 'six way investment’. Shots of the utility in operation on the site are accompanied by superimposed text of the cost advantages. The advertisement concludes with the narrator encouraging viewers to test drive a utility and the slogan 'Holden – Australia’s Own Utility’.

This is part two of a television advertisement for three Holden HK sports coupes: the Monaro, Monaro GTS and Monaro GTS 327. The advertisement includes a jingle and male voice-over.

This clip explains the methods used to design the new model FE Holden. A GMH employee holds a transparent plastic life-size model to demonstrate how the 'average man’ determines the proportions of the car’s interior. The car’s development is traced from initial sketches to a full-size blackboard outline and then a three-dimensional plaster model in the GMH experimental engineering section. The car is put through mechanical and on-road tests. After summarising the work and resources that have gone into the new model, the GMH representative looks out the window onto rows of Holden cars. The clip closes with a title card for GMH.

This black-and-white television advertisement for Holden sedans and wagons incorporates the 'Holden’s Number One’ jingle. The cars feature prominently in three scenarios – a suburban family going on holiday, a group of friends on a skiing weekend, and an affluent couple out in the city at night.

This advertisement for the 1968 Holden HK Premier, narrated in voice-over by John Laws, features young people and city life over the course of a day and evening. Beginning with shots of city buildings and streets, it concludes with scenes of glamorous nightlife. Over the final shot of the Holden Premier parked outside a restaurant, the voice-over urges 'the new generation Holden – make it yours’.