Launceston: Life In Australia

Is that Switzerland in that gorgeous opening shot? No, it's Tasmania's second largest city, Launceston.

Part of the Life In Australia series, made for the Department of Immigration, to entice immigrants from Europe. There’s no denying that these films were a marketing tool; Australia (and its cities and rural centres) was the product, and as such, it was presented as an idyllic destination where everyone led prosperous, happy lives. The scripts for each film are almost identical, covering employment and industry, education, sport, health care, shopping, religion, night-life, and art. Australia had everything anyone could wish for!