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Milk Tray: At the fairground
Title:
Milk Tray: At the fairground
NFSA ID
270707
Year
1955
This clip is part of a series of three short advertisements, all with the jingle 'sing toora-lay it’s a Milk Tray day today’. The first is set in a fairground with a couple riding on a carousel. The man offers the woman Milk Tray chocolates and, over the soundtrack, male and female voices sing about the chocolate’s creamy centres. Summary by Poppy De Souza.
These ads persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion (a 'Milk Tray day’) as well as satisfy desires and mend rocky relationships.
Notes by Poppy De Souza
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.