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Milk Tray: He likes them, she likes them
Title:
Milk Tray: He likes them, she likes them
NFSA ID
270707
Year
1955
This clip is from a series of ads that persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.
In this advertisement a woman gets ready to hit 'the high spots … for an evening of fun’. A box of Cadbury’s Milk Tray chocolates is in her lap and, as she eats one, a male voice-over says 'he likes them, she likes them’. Summary by Poppy De Souza.
What is appealing about a good jingle is also what quickly becomes annoying – it sticks in your memory! The bubbly musical element in these advertisements introduces the idea that Milk Tray chocolates have a transformative potential to brighten and enliven the world. The everyday becomes a 'Milk Tray day’ – whether having fun, a fun night out, or a fun night in.
Notes by Poppy De Souza
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.