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Will-Power by Berlei
Title:
Will-Power by Berlei
NFSA ID
554533
Year
1968
'Rum babas, strawberry shortcake, delicious pastries. You should say "no", yet everything inside of you is saying "yes!". Well, go on. Enjoy yourself. Berlei have all the willpower you need. Berlei Will-power panties, Will-power body suits, Will-power waistband panties with double stretch only where you need it. So instead of having the life squeezed out of you, you enjoy life. How sweet it is to have Will-power.'
The voice-over is delivered sumptuously - tempting women to believe it's possible, with Berlei's help, to both eat cake and have watch your waistline.
Notes by Beth Taylor
A woman in voice-over speaks over vision of a woman looking through a window at a pastry shop.
Voice-over: Rum babas, strawberry shortcake, delicious pastries. You should say 'no', yet everything inside of you is saying 'yes!' Well, go on. Enjoy yourself. Berlei have all the willpower you need. Berlei Will-power panties, Will-power body suits, Will-power waistband panties with double stretch only where you need it. So instead of having the life squeezed out of you. You enjoy life. How sweet it is to have Will-power.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.