This silent advertisement promotes the new ‘Touring Talkie Show’ truck operated by Hoyts – with sponsorship from Studebaker Car Corporation and the Shell Oil Company.

In 1929, Hoyts – with help from Studebaker and the Shell Oil Company – loaded cinema sound equipment onto a truck so regional Australia could experience the latest in 'talking pictures'.

An intertitle invites viewers to 'see for a brief moment’ the sound equipment for talking pictures. Then a Hoyts Talking Pictures Roadshow sound unit truck is seen coming down the street.