Poster for the Sights & Sounds of 69 Music Festival, held at the Sydney Town Hall in May 1969. Val Hogdson was the poster artist.

Poster for the 23rd National Folk Festival in Maleny, Queensland, held during the Easter weekend of 1989.

Festival poster for WOMADelaide Sounds of the Planet, held 6-8 March, 2009 in Adelaide.

Designed to attract an audience and to project an identity, festival posters are an essential tool in the marketing and branding of festivals.