Early Record Sleeves Australia - hero image
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Early record sleeves: Australia

Early record sleeves

Part 1: Australia

In the first half of the 20th century, music was commercialised on 78 rpm shellac discs which could hold a little over three minutes on each side. Names such as  'Gramophone', 'Phonograph' referred to specific brands; the generic name for all record players at the time was 'Talking Machine'.

These early records were housed in paper sleeves. Some were sold in plain brown sleeves, others in simple sleeves which included information about the record company, the local store where the disc was acquired, or the latest home entertainment technologies available to discerning audiophiles. They rarely included a reference to the actual songs or artists.

This collection focuses on Australian record sleeves.

Colourful record sleeves featuring four illustrations, one on each corner. They all depict musical performances, and audiences listening or dancing to music. Text reads: Columbia "New Process" Record
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Columbia's 'Viva-Tonal'
NFSA-ID:
NFSA ID
359303
Year:
Year

This full colour Columbia sleeve is probably from the mid 1920s, when the Viva-tonal Recording Electric Process was introduced.

 

Record sleeve featuring a photo of Eddie Carol (wearing a cowboy hat) at the centre. Text reads: Square Dancing; Eddie Carol, Leading Australian Caller, Recorded on Pacific.
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Square Dancing with Eddie Carol
NFSA-ID:
NFSA ID
193682
Year:
Year

Square dancing was a popular social activity in Australia during the 1950s, and Eddie Carol one of the leading dance callers.

Brown sleeve featuring an illustration of 'The Salonola' record player, dubbed 'the instrument with the human voice'.
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The instrument with the human voice
NFSA-ID:
NFSA ID
490732
Year:
Year

Home Recreations LD, 388 George St, sold the Australian designed and made Salonola, 'The Instrument with the Human Voice'.

Record sleeve for The Pianola Company, Melbourne. Features an illustration of a young lady, sitting on a chair, listening to the music coming from her Aeolian Vocalion record player.
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The Pianola Company
Year:
Year

The Pianola Company, 252 Collins St, in Melbourne also sold the Aeolian Vocalion range of record players and had 'Complete Stocks of the Worlds Best Artists in Vocal and Instrumental Music’.

Record sleeve featuring the 'Sonora' bell logo at the centre. Illustrations of two models of record players are included: the 'Barcarolle' and the 'Etude'
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The instrument of quality
NFSA-ID:
NFSA ID
816039
Year:
Year

Music store Allan's is still in existence,  as Allans Billy Hide. The Melbourne CBD store is now located at 152 Bourke St.

The name SONORA is derived from the latin verb SONARE, to make a noise. Its logo was a bell, with the slogan 'clear as a bell'. Two players are advertised on this sleeve,  the 'Barcarolle' and the 'Etude'.

Record sleeve featuring a photo of musical conductor Jim Davidson. Text reads: "Jim Davidson and his new Palais Royal Orchestra" have recorded exclusively for Regal - Zonophone"
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Jim Davidson and his Royal Palais Orchestra
NFSA-ID:
NFSA ID
359305
Year:
Year

Jim Davidson and his New Palais Orchestra were one of the leading dance bands in Australia in the 1930s, recording for Regal Zonophone. This record sleeve serves promotional purposes, both for Davidson, and for two other records released that same year (containing music from popular films of the time).

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The baritone, the composer, and the Tea Man
Year:
Year

During the 1940s and ’50s there were numerous small recording studios in the big cities where anyone could record a one-off acetate disc or perhaps have a small run pressed. This intriguing sleeve is from a record made by Harry Dallimore of Gulgong, and mentions in a typed note on the back that was one of the last 78 rpms pressed in Sydney. This would date it to the late ’50s or even the early 1960s. Unfortunately the NFSA does not have the disc, only the sleeve.

Record sleeve for The Talk-o-Phone Coy, Sydney, featuring illustrations of the Edison disc phonograph, and the Rexonola grand.
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The Talk-O-Phone Coy
Year:
Year

During the 1920s and ’30s there was a shop selling records and/or record players on just about every block of George St in Sydney, NSW. The NFSA collection has record sleeves from at least nine different shops between Circular Quay and the Town Hall.

Record sleeve for Goodwin's Music Warehouse, Adelaide. Handwritten notes indicate this once held a disc containing a waltz titled 'Hawaiian Sunset'
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Goodwin's Music Warehouse
Year:
Year

Goodwin’s Music Warehouse, 59 Gouger St in Adelaide, offered a range not only of various types of 'Phonos’ but also pianos, player pianos, discs and player rolls. For reasons not immediately obvious they also applied for a patent for their record sleeve, although it seems identical to all the others available.

Record sleeve for Miss Dutton's in Drummoyne, Sydney. Text only, no illustrations.
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Miss Dutton's
Year:
Year

Miss Dutton’s, Drummoyne, a few kilometres to the north-west of central Sydney, sold tennis equipment as well as music.

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Bennett's Melody Shop
Year:
Year

It wasn’t only the main city centres which offered records and record players. Bennett’s Melody Shop, Bondi Junction, in Sydney’s east sold records and a range of phonographs.

This record sleeve features an illustration of a Vocalion player, with two women looking at a record. One of them stands by the Vocalion, the other is sitting on a chair.
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The Aeolian Vocalion
NFSA-ID:
NFSA ID
816053
Year:
Year

The Aeolian Coy in Sydney manufactured the Vocalion range of 'disc talking machines’, as well as selling records from the major labels of the time such as Vocalion, Columbia, HMV, Zonophone and Regal.

Record sleeve for Wocord (World Records), featuring the broadcasting tower of 3PB wireless.
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Wocord side 1 - shopping by wireless
Year:
Year

In 1925 Wocord released the first disc recordings made in Australia. They not only recorded the discs but also advertised them on a short-lived Melbourne radio station, 3PB, and sold the special record players needed to play them.

Record sleeve for Wocord (World Record). Features two illustrations, showing a woman and a man. The former is operating her portable gramophone, the latter is holdding a newspaper and enjoying the sounds of his top of the line mahogany player
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Wocord side 2 - make your own record
Year:
Year

Wocord didn’t last long, as their 'indestructible’ records were made with a cardboard base covered in a thin layer of flexible plastic which disintegrated when it got wet and the records would not play on a normal record player.