In 1926 Berlei and physiologists from the University of Sydney did an anthropometric survey of 6000 Australian women (of European descent) in order to find different figure type

Like all successful advertising this glass slide image sells much more than just the product - Berlei's 'side fastening wrap-on [corset] for medium average figures'.

Foundation garments for women were popular in the 1950s, bolstered by the fashion for Dior's wasp waists and an exaggerated feminine silhouette.

This black-and-white television advertisement for the Berlei ‘Sarong Body Magic’ girdle demonstrates the wonders of a girdle that adjusts to the figure, no matter what your shape.

A woman in a dress dances to cocktail music as a female voice-over explains the features of the ‘Sarong’ girdle the woman is wearing beneath her clothes.

A woman dressed in golfing attire practices her golf swing as a female voice-over explains the features of the ‘Sarong’ girdle the woman is wearing beneath her clothes.

Fashionable garments are modelled displaying a range of designers clothes include a dress by couturier Melnotte Simonin; a hand-embroidered coat with fur trim by designer Jacques Heim, a painted ve

Two women dressed in dark underwear, silk stockings and shoes model two styles of Berlei corsetry.

In the closing minutes of this advertisement, mannequins and live models appear in Berlei’s figure-hugging foundation garments, the ‘basis for all frocking’.

In an elaborate fitting room, careless Barb is always losing things. She has lost her shoes, and she just may lose her heart this evening too!