The 1960s Holden ads used catchy jingles and upbeat music, promoting the car as an object of desire.

By the 1960s, Holden had added theme music and jingles to the devices used to make their brand memorable.

This ad targets a female audience, emphasising the car’s comfort and style as well as power.

This black-and-white television advertisement for Holden sedans and wagons incorporates the 'Holden’s Number One’ jingle.

Holden cars at the shipping docks await export to overseas markets.

This clip shows a father standing next to his Holden in the parking lot outside an AFL match. He has brought his sons to watch Collingwood play.

This is a vox pop style interview with Hawthorn winger John Fisher about his Holden.