The woman in this slide is wearing a dress with a big skirt supported by a bustle. This type of dress was worn by wealthy women around the 1880s and dates from the late Victorian era.

The woman depicted in this hand-coloured glass slide is wearing a dress from the Victorian era (approximately 1850s). The slide was part of an educational slide-show presented to Berlei f

Berlei's education for women on how to improve their figures included 'diet, exercises, correct corsetry, proper posture, individual make-up and inexpensive frocks chosen to type'.

Go from frumpy to fabulous with the aid of a correctly fitted Berlei foundation garment, correct posture, diet, exercise and make-up!

This illustration of the Berlei Type Indicator would have been used either as part of the Berlei training for prospective corsetieres, or as part of one of their women-only live shows or film

Classic tricks of the before and after genre are employed here including: a more fashionable dress, more upright posture and a happier and more confident expression on the 'after' model's face.

The influence of Jean-Luc Godard's science fiction cult classic Alphaville (1965) is evident in this television ad for Berlei.

This hand-coloured glass slide would have been shown in cinemas aimed at patrons who aspired to look like a Hollywood movie star.

'Rum babas, strawberry shortcake, delicious pastries. You should say "no", yet everything inside of you is saying "yes!". Well, go on. Enjoy yourself.

In 1926 Berlei and physiologists from the University of Sydney did an anthropometric survey of 6000 Australian women (of European descent) in order to find different figure type